TCPA

The TCPA, found at 47 U.S.C. section 227 with the FCC's rules at 47 CFR 64.1200, governs outbound calling technology: autodialers, prerecorded and artificial voices, and text messages to mobile phones. It also underpins the national Do Not Call list. Consent rules are strictest for marketing, and violations carry statutory damages per call or text.

For a growing business the risk sits in outbound automation: appointment reminders, promotional texts, missed-call text-backs and AI voice agents that call leads back. Inbound calls that customers place to you are a different situation from outbound campaigns, which is why the first design question for any automation is who initiates the contact.

Ask a vendor how consent is captured and stored, how opt-outs are honored across every channel, whether the system checks the Do Not Call list, what hours calls are placed, and whether an AI voice is treated as an artificial voice under the rules. Then confirm your program with your attorney.