[Glossary](https://telxpress.com/glossary/) / Audio visual # Digital signage **Digital signage** is a network of displays in lobbies, waiting rooms, showrooms and work areas that show scheduled content such as welcomes, menus, promotions, wayfinding and live data, managed centrally from a web console. - Audio visual - Updated October 11, 2026 - Written by the Telxpress advisory team 01 In depth ## What it is, why it matters and *what to ask a vendor* A digital signage system has three parts: commercial displays rated for long daily use, a media player or built-in system on each screen, and content management software that schedules what plays where. Content can be slides and video, web pages, live dashboards, calendars, or data pulled from your systems, such as today's appointments or a queue status. For a growing business signage replaces printed posters that go stale and lets one person update every location at once. In a dealership it shows service specials and wait times; in a clinic it shares health information and shortens perceived waiting; in an office it welcomes visitors and shows room schedules. It also uses the same network, cabling and sometimes the same PoE as everything else. Ask an integrator about display brightness for the location (windows and sunlight matter), the warranty and rated hours, how content is scheduled and by whom, whether the software is a subscription, how the players are secured on the network, and how screens are monitored so a blank display is noticed before a customer sees it. 02 Related terms ## Terms that usually come up *alongside it* - Audio visual ### [Video conferencing room](https://telxpress.com/glossary/video-conferencing-room/) A video conferencing room is a meeting space with a display, camera, microphones and a room system such as Teams Rooms or Zoom Rooms, so meetings start with one touch and remote participants hear everyone. - Network ### [Structured cabling](https://telxpress.com/glossary/structured-cabling/) Structured cabling is the standardized, organized system of copper and fiber cables, patch panels, racks and outlets that connects every phone, computer, access point, camera and room system in a building to the network. - Network ### [PoE (Power over Ethernet)](https://telxpress.com/glossary/poe/) Power over Ethernet (PoE) delivers power to devices such as phones, Wi-Fi access points, cameras and room controllers through the same network cable that carries their data, so no outlet is needed at the device. - Network ### [VLAN](https://telxpress.com/glossary/vlan/) A VLAN (virtual local area network) splits one physical network into separate logical networks, so that phones, computers, guest Wi-Fi, cameras and building systems are kept apart for security and performance without separate cabling. 03 At Telxpress ## Where this shows up *at Telxpress* The pages and articles where this term does real work: what we advise, build and support. - Page ### [Conference Room AV & Digital Signage](https://telxpress.com/solutions/business-technology/audio-visual/) Conference rooms, displays, video conferencing, digital signage and sound systems designed for AI-enabled meetings and installed by our Irvine team. - Industry ### [AI Voice Agents & Technology for Car Dealerships](https://telxpress.com/industries/automotive-dealerships/) Capture every sales and service call with an AI voice agent, meet FTC Safeguards Rule and TCPA duties, and modernize the dealership network. - Industry ### [AI & Business Technology for Healthcare](https://telxpress.com/industries/healthcare/) Three AI use cases for clinics and care facilities, HIPAA considerations, and the phones, networks and AV we install for healthcare teams. Next step ## Want This Applied *to Your Business?* Book a free 30-minute AI readiness consultation. You'll leave with three AI opportunities specific to your business, whether you work with us or not. [Book My Free Consultation](https://telxpress.com/book/) [Take the Free AI Readiness Assessment](https://telxpress.com/ai-readiness/) [Or call 24/7: (949) 861-4500](tel:+19498614500) Last reviewed: October 11, 2026. Published by Telxpress, Irvine, CA.